Sigma Reef started from a simple observation: the eCommerce tools that were once exclusive to large brands are now accessible to any business — but most small and mid-size stores don’t have the in-house expertise to use them well.
We exist to fix that.
We founded Sigma Reef after 22 years in technology project management and digital commerce — working with companies across Argentina, USA, Mexico, and Spain. Before Sigma Reef, he ran an eCommerce agency that built and grew stores for Argentine SMBs, and spent years as a PMO inside a US-based technology company.
Today, Sigma Reef combines that senior operational experience with the AI and automation tools that are reshaping eCommerce — and delivers it as a boutique agency that gives every client direct access to the person leading their project.
We operate from Argentina — and work with clients anywhere in the world.