For WooCommerce stores with repeat-purchase potential
Convert more. Increase AOV. Drive repeat purchases.
Sigma Reef helps beauty, wellness, food and pet brands under $300k/month find revenue leaks and ship the WooCommerce, WordPress, Klaviyo and subscription improvements that fix them. Shopify is supported when a hosted commerce model is the better fit.
- Fixed-scope starting offers
- Strategy, design and implementation
- English and Spanish delivery
- No revenue-share or lock-in
Growth snapshot
One system. Three levers.
CRConvert
AOVGrow basket
LTVRepeat
ConversionPDP, cart and checkout friction
AOVBundles, thresholds and margin logic
RetentionKlaviyo, replenishment and subscriptions
100+SMB projects
$40kcapital unlocked in one engagement
EN / ESbilingual delivery
DTCbeauty, wellness, food and pets
WooCommerce first, with Shopify when it fits
WooCommerce
WordPress
Klaviyo
Shopify
Google Analytics
MetaWhy WooCommerce
Keep the flexibility. Remove the revenue friction.
WooCommerce is powerful because US SMB DTC brands can control the storefront, data, checkout path, hosting, content and extensions. Sigma Reef turns that flexibility into a cleaner growth system instead of another pile of plugins.
Platform context from WooCommerce.com, citing Store Leads and W3Techs.4M+online stores built with WooCommerce
31%of the top 1M ecommerce sites use WooCommerce
43%of the internet runs on WordPress
WooCommerce Store Health Scorecard
Six checks before you migrate, rebuild or add another plugin.
The first move is not always a redesign. Score the parts of the store that decide whether traffic becomes profitable customers.
Explore the growth system
Give serious buyers more than a pitch.
A founder or ecommerce lead can now inspect the services, operating method, and proof policy before booking a diagnostic.
Start with the highest-leverage problem
Three focused ways to unlock your next stage of growth
Clear scope, clear price range and a deliverable your team can use. Start small, prove value, then scale what works.
$1.5k–$2.5k
Best first step
WooCommerce Revenue & CRO Audit
Analytics, PDP, cart, checkout, speed, AOV and retention reviewed as one commercial system.
A prioritized 90-day roadmap showing what to fix first and why.
Diagnose my store$2.5k–$4.5k
Best for paid traffic
PDP & Landing Page Sprint
Research, message hierarchy, UX, copy, WooCommerce implementation, tracking and one iteration. Shopify landing pages are available when the platform fit is clear.
A conversion-ready page built to turn campaign clicks into customers.
Improve my landing page$3k–$6k
Best for repeat revenue
Klaviyo Revenue Engine
Audit or setup of welcome, browse, cart, checkout, post-purchase, replenishment and win-back flows.
A lifecycle system that earns more from the customers you already paid to acquire.
Grow lifecycle revenueReplenishable by design
We understand products customers should buy again
The strategy changes by category, but the commercial system stays connected: first-order conversion, basket size and repeat purchase.
The complete offer ladder
Buy the level of help your brand needs now
Use a self-service product, commission a focused project or add a specialist growth team without hiring full-time.
Strategy$1.5k–$2.5k
WooCommerce Revenue & CRO Audit
Evidence-led diagnosis of the full buying journey.
- Analytics and behavior review
- PDP, cart and checkout analysis
- Prioritized 90-day roadmap
Conversion$2.5k–$4.5k
PDP & Landing Page Sprint
One high-intent page researched, designed and shipped.
- Research and conversion copy
- WooCommerce implementation
- Tracking and one iteration
Lifecycle$3k–$6k
Klaviyo Revenue Engine
Core retention automations built around the buying cycle.
- Seven essential flows
- Segments and triggers
- QA and measurement plan
Retention$3.5k–$7.5k
Subscription & Replenishment System
Turn natural reorder behavior into predictable revenue.
- Offer and cadence strategy
- Portal and churn journey
- Lifecycle automation
Build$7.5k–$15k
WooCommerce Conversion Build
A mobile-first WooCommerce store built around merchandising, speed and conversion.
- UX, design and development
- Analytics and technical SEO
- Plugin-stack configuration
Platform fit$1.5k–$3.5k
Shopify Advisory & Migration Fit Check
A focused decision process for teams considering Shopify as a secondary or replacement platform.
- WooCommerce vs Shopify tradeoff review
- Migration risk map
- Platform recommendation
AI commerce$2k–$4k
AI Commerce Readiness
Make your catalog understandable, citable and ready for AI-assisted shopping.
- Product data and schema
- FAQs, policies and crawler review
- Prioritized readiness fixes
Evidence before promises
Practical systems, measurable business outcomes
We only publish results we can support. Additional project details and references are available during qualification.
Inventory operations
Capital unlocked from a broken inventory system
$40k+
Root-cause analysis and process controls corrected the inventory decisions trapping working capital.
Capital released back into the business
Digital commerce
Sello-Deportivo.com
Selected ecommerce experience across customer journey, implementation and operational improvement.
Commercial experience, shared in discovery
Digital delivery
100+ small-business projects
100+
Hands-on delivery for small and growing businesses, with bilingual support and practical ownership.
Built for lean teams, not enterprise theater
A disciplined path from leak to lift
Every engagement follows a measurable operating loop. We do not redesign by opinion or add plugins without a commercial reason.
1
Define
Align on the business target, customer and constraint.
2
Measure
Establish the baseline across CR, AOV, LTV and margin.
3
Analyze
Find root causes and rank opportunities by impact and effort.
4
Improve
Design, build and ship the highest-leverage intervention.
5
Control
Track the result, document learning and decide what scales next.
Built for products customers buy again .
Beauty, wellness, food and pet brands have a structural advantage: replenishment. But repeat purchases do not happen automatically when the first-order experience, offer architecture and lifecycle messaging work in isolation.
Sigma Reef connects acquisition, conversion and retention around contribution margin—not vanity metrics.
The goal is simple: more profitable customers, buying more often.
Relevant platforms and capabilities
WooCommerceWordPressKlaviyoGA4Shopify
We saved over $40k in capital by fixing our inventory system. The Sigma methodology worked exactly as promised.
Built from operating discipline
Ecommerce growth, connected to a broader systems philosophy.
Sigma Reef is the WooCommerce-first ecommerce growth partner in Sidney Rees's ecosystem, with Shopify kept as a second-line service when it is the better operational fit. The same bias runs across the work: diagnose clearly, improve what can be measured, and automate carefully where the business case is real.
Free fit check
Tell us where growth feels stuck
Share five details and we will route you to the smallest sensible next step—not the largest package.
- A focused response based on your stage
- No revenue-share and no forced retainer
- Your store stays fully under your control
Before we work together
WooCommerce DTC brands in beauty, wellness, food or pet care, generally from early revenue up to $300k per month. We can still assess Shopify brands, larger brands or adjacent categories when the problem fits.
No. Most relationships should begin with a diagnostic or fixed-scope sprint. A monthly program only makes sense after we identify a repeatable backlog and a measurable business case.
The ranges show the expected investment. We confirm a fixed price after reviewing store complexity, data access and implementation requirements.
Yes. Sigma Reef combines strategy, UX, copy, development and measurement. You can buy an audit only, or have us ship the prioritized improvements.
Not initially. We use fixed project or monthly fees so incentives, scope and ownership stay clear. No pure revenue-share and no unlimited-work retainers.
A diagnostic can typically begin within one to two weeks. Sprints and builds are scheduled after scope, access and decision-makers are confirmed.